A recent Native Ad on Psychology Today repeats the same old story, “there’s a good reason why autism diagnoses have increased since DMS 5 was released.” The author offers nothing new.
In case you missed it, a native ad is a form of online advertising that matches the look, feel and function of the media format it appears in. Some key characteristics of native ads:
They blend seamlessly into the design of the platform they are on, looking like natural content rather than traditional display ads.
They often match the tone and editorial style of the surrounding content.
They are interactive and engaging, allowing users to click through to more content.
Branding is downplayed, often tricking consumers into thinking it's not sponsored content.
The main goal is to grab attention and promote engagement rather than be overtly sales-y.
Some common types of native ads include:
Sponsored content articles on news sites that match the tone and style of the publication's own stories. This one drives the site’s “Autism Therapist” referral service.
Suggested posts in social media feeds that provide useful or entertaining content while subtly promoting a brand or a service.
Promoted listings on ecommerce sites that recommend certain products to consumers.
No thanks. I don’t need a therapist to “help with autism.”
Besides, most of what the article offers is now irrelevant given the Text Revision. Prevalence rates are already going down. The system is protecting itself. Nothing to see here. It’s time to get back to there being no place for autism.
The Native Ads need to catch up
The Native Ads need to catch up
The Native Ads need to catch up
A recent Native Ad on Psychology Today repeats the same old story, “there’s a good reason why autism diagnoses have increased since DMS 5 was released.” The author offers nothing new.
In case you missed it, a native ad is a form of online advertising that matches the look, feel and function of the media format it appears in. Some key characteristics of native ads:
They blend seamlessly into the design of the platform they are on, looking like natural content rather than traditional display ads.
They often match the tone and editorial style of the surrounding content.
They are interactive and engaging, allowing users to click through to more content.
Branding is downplayed, often tricking consumers into thinking it's not sponsored content.
The main goal is to grab attention and promote engagement rather than be overtly sales-y.
Some common types of native ads include:
Sponsored content articles on news sites that match the tone and style of the publication's own stories. This one drives the site’s “Autism Therapist” referral service.
Suggested posts in social media feeds that provide useful or entertaining content while subtly promoting a brand or a service.
Promoted listings on ecommerce sites that recommend certain products to consumers.
No thanks. I don’t need a therapist to “help with autism.”
Besides, most of what the article offers is now irrelevant given the Text Revision. Prevalence rates are already going down. The system is protecting itself. Nothing to see here. It’s time to get back to there being no place for autism.