‘Belonging’ Transforms American Education – and Corporate Profits Soar.
I read the latest Ed Week article about belonging vs inclusion in schools, and the need for more students (especially disabled students) to feel like they belong. It got me to thinking about why the described situation exists. Naturally, the Theatre of My Mind took over. I imagined the reasons why there such a lack of belonging, mainly that you can’t commodify belonging and sell it back to the schools. We are a neo-liberal capitalist country after all. Nevertheless, here’s why my brain came up with. A 1950’s style TV commercial.
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Introducing the all-new, revolutionary “Belonging” – the must-have solution for every modern American school!
Are you tired of the same old educational products that promise higher test scores but leave your students feeling isolated and excluded? Do you worry that your school is falling behind in the race to maximise profit and efficiency, whilst neglecting the well-being of your most vulnerable learners?
Well, worry no more! With “Belonging,” you can finally give your disabled students the genuine inclusion and acceptance they deserve – without sacrificing your bottom line!
“Belonging” is the cutting-edge innovation that’s sweeping the nation's schools. It’s not just another curriculum package or assessment tool – it’s a complete transformation of your school culture! Our patented system is designed to break down barriers, shatter stigmas, and create a warm, welcoming environment where every student feels valued and supported.
But wait, you might be thinking – how can we afford to invest in something as intangible as “Belonging” when we’re already struggling to keep up with the demands of standardised testing and budget cuts? That's the beauty of “Belonging” – it's not just a feel-good initiative, it’s a smart business move!
Studies show that when disabled students experience true inclusion and acceptance, they’re more likely to attend school regularly, engage in learning, and achieve academic success. And when your students succeed, your school succeeds – which means more funding, more prestige, and more opportunities to attract top talent and resources.
Plus, with “Belonging,” you'll be at the forefront of a new era in American education – one that recognises the power of empathy, diversity, and human potential. You’ll be sending a message to your community and the world that your school is committed to equity, excellence, and innovation.
So don’t let your disabled students fall through the cracks of a system that prioritises profits over people. Invest in “Belonging” today and watch your school transform before your eyes! With our easy-to-use toolkit, expert training, and ongoing support, you'll have everything you need to create a culture of inclusion that benefits all learners.
“Belonging” – because in the race to the top, no student should be left behind!
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Cut to the behind the scenes action as the actors disappear from the set. The C-Suite folks are chatting about the commercial and the massive potential for profits on this latest venture.
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Fade out on the bright, cheerful set of the “Belonging” commercial. The cameras stop rolling, and the actors disperse, leaving behind a group of well-dressed executives huddled in a corner, their faces lit with a different kind of enthusiasm.
“Gentlemen, I think we've struck gold with this one,” says the CEO, a silver-haired man with a sharp suit and a sharper smile. “Belonging as a Service – it's the perfect way to tap into the zeitgeist of inclusion and empathy, while still keeping our primary focus on the bottom line.”
The CFO nods, his eyes gleaming with dollar signs. “The potential for recurring revenue is immense. Schools will have to keep subscribing year after year to maintain their ‘culture of belonging.’ It’s like a never-ending goldmine.”
“And the beauty of it is, it’s all so intangible,” chimes in the VP of Marketing. “We’re not selling a product, we’re selling an idea – a feeling. And feelings are much harder to quantify or hold us accountable for. It's a win-win.”
The COO leans back in his chair, a satisfied grin on his face. “Just think of the upsells and add-ons we can offer – premium training modules, personalised consulting, exclusive events. The sky's the limit.”
“Not to mention the data we’ll be collecting on these schools and their students,” adds the CTO. “That's a whole other revenue stream waiting to be tapped.”
The executives laugh, the sound ringing with the confidence of men who know they’re about to make a killing.
“I can already picture the headlines,” says the CEO. “‘Belonging’ Transforms American Education – and Corporate Profits Soar.”
“To ‘Belonging,’” the CFO raises an imaginary toast. “May it line our pockets and fill our garages with shiny new toys.”
As the executives disperse, their laughter echoes through the empty studio. The bright, hopeful promise of the “Belonging” commercial fades, replaced by the cold, hard reality of the business world. In the end, it's not about the students or the schools – it’s about the bottom line, the endless pursuit of growth and profit.
The camera pans up to the studio lights, flickering and fading, until the screen goes black.
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